Local SEO, field-tested

Local search, explained without the hype.

Practical guides to Google Business Profile, reviews, citations, and local rankings — built on primary sources, honest about uncertainty, and dated so you know what's current.

Illustration of a city map grid where a magnifying glass highlights one block containing a bakery, a plumber's van, and a dental clinic, connected by dotted routes to a search bar.
Guides you can verify Primary sources cited Updated August 2026 No ranking guarantees, ever

Browse by topic

Thirteen clusters, one per discipline
01 Google Business Profile Setup, optimization, suspensions 02 Local Rankings Pack mechanics & factors 03 Citations & NAP Consistency & cleanups 04 Reviews Earning & responding 05 · planned Local Links Planned: 90-day calendar 06 Technical & On-Page The site-side half 07 · planned Schema Markup Planned: 90-day calendar 08 Multi-Location Scaling without doorways 09 · planned Local Content Planned: 90-day calendar 10 · planned Audits & Reporting Planned: 90-day calendar 11 Tools & Templates Free checklists & sheets 12 · planned Case Studies Planned: honest, labeled 13 AI & Local Search Assistants & AI Overviews

How we work

Our editorial commitments
  • Primary sources first. Google's own documentation for claims about Google; named, linked studies for practitioner claims — labeled by strength of evidence.
  • Named, accountable editing. Every guide carries an author and a last-verified date. Read the policy.
  • No hype, no guarantees. Anyone promising you the #1 spot is selling you. We show what's verifiable and what's contested.
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