Everything in this cluster is free, ungated, and built to be used — printed, copied into a spreadsheet, handed to a client or an employee. We don’t believe in email walls for tools that take ten minutes to rebuild.
Current assets:
- The local SEO audit checklist — our flagship: eight sections, 60+ checkpoints, with how-to-check hints for each. The right starting point for any local business or any new client.
- Review response framework & templates — inside the reviews guide: a three-move structure for responding to negatives, plus copy-paste starting points.
- NAP tracking sheet format — inside the citations guide: the columns, the priority logic, and the cleanup workflow it drives.
More templates ship as the clusters grow — the 90-day plan prioritizes the review-response pack and NAP sheet formats first, then per-vertical citation source lists and a reporting template. If there’s a template you wish existed, tell us — reader requests jump the queue.
All guides in this cluster- The Local SEO Audit Checklist
A free, complete 8-section local SEO audit framework — 60+ checkpoints covering Google Business Profile, citations, reviews, links, on-page, technical, schema, and measurement.